Preparing the marketing audit for market entry Essay

Preparing the marketing audit for market entry - Essay Example It is true that Minute maid may face problems initially due to lack of brand awareness. But, effective brand value and strong customer base of Coca Cola can help Minute maid to attract the target customers. This report will recommend some valuable marketing and business operation strategies for the Coca Cola Company in order to implement them for the future growth of Minute maid in England. Introduction This report is a marketing audit including an in-detailed internal and external marketing environment analysis of an organization. The report will conduct a marketing audit for the Coca Cola Company. Minute Maid is one of the popular product lines of beverages of Coca Cola Company. This particular product line is not available in England. The report will conduct a market entry and marketing analysis of Minute Maid in the potential England market. Minute Maid is one of the popular product lines of beverages, generally associated with orange juice or lemonades. The Coca Cola Company is the parent organization of Minute Maid. ... Moreover, demand for fruit juices is significantly increasing among the people of England. On the other hand, Minute Maid earned huge popularity and preference among the people around the globe due to is quality and characteristics (Lorat, 2009, p.23). Now-a-days, people are becoming health conscious. In addition to this, demand for healthy fruit juices is increasing among health conscious people. Therefore, it would be effective if the Coca Cola Company choose to introduce Minute Maid in potential England market (McDonald, 2007, p.39). PESTEL Analysis This external environmental analytical tool will help the organization to determine the future impact of external environmental factors on the performance of Minute Maid in England. Political England is politically stable country. The government of the country is trying to motivate the food and beverage organizations to produce and supply healthy food items in order to secure good health and safety of people (Bradley, 2006, p.90). Ther efore, the government is trying to develop several legislations for the organizations to force them to produce healthy food products. Economical Recent financial crisis and economic slowdown affected the purchasing power of people (Cheverton, 2005, p.76). It is important for the organization to implement economic pricing strategy for Minute Maid in order to support the purchasing power of common people. Social Demand for high carbonated soft drink food products are decreasing due to several health issues and negative consequences (Dawson, 2000, p.71). People are trying to shift from high carbonated soft drink products to the healthy fruit juices. Technological England is technologically developed country (Dobkin, 2007, p.82). The

Law of Evidence Essay Example | Topics and Well Written Essays - 2500 words - 1

Law of Evidence - Essay Example The burden of proof aims to provide a jury with at least enough evidence to support the position of a reasonable doubt of the guilt of the accused. Therefore what must be determined in this case is whether the defendant will be obliged to adhere to a legal or evidential burden of proof. The leading case in the nature of the legal burden of proof in English criminal law1 is that of Woolmington v. Director of Public Prosecutions2, in which Viscount Sankey stated that â€Å"it is the duty of the prosecution to prove the prisoner’s guilt subject to†¦.insanity†¦.[and also]†¦statutory exception.† Therefore, applying the standard set out in this case, it would appear that the onus of the burden of proof will be placed upon the prosecution rather than on the defence. However, research suggests that this has not generally been the case. A study conducted by Ashworth and Blake showed that the legal burden of proof was placed upon defendants to prove a statutory defence in at least 40% of the Crown court cases3. Therefore, in a criminal case the defendant may likely bear the burden of proof, depending upon the circumstances and the statute (in this case, the Road Traffic Offenders Act of 1988)4. In the recent case of Sheldrake v DPP5 the question of whether driving offences would come under the purview of criminal offences and could therefore constitute a requirement for a legal burden of proof from both prosecution and defense was raised. In arriving at its decision, the Court also took into account the question of whether imposing a legal burden of proof on the defendant and thereby rendering him liable for conviction even when a reasonable doubt existed, would be in contravention of the presumption of innocence that works in favor of every defendant in a criminal case. The question of whether a legal or evidential standard of proof was to be levied required the Court to strike a balance between the